Great Britain's highest design title. "Royal Designer for Industry" RDI was awarded in 1986 for "eminence in design". There are less than 10 RDI's in the product design world.

What they say about Alan Tye Design... "Alan Tye Design have produced an outstanding body of high-quality work, in many fields of design, over many years. The range of work is remarkable. Everything that Alan and his office have produced is vigorously researched, designed and produced. He is a model for every serious designer dealing with the real world of serving the client, and making life better and easier and healthier - as distinct to the "frothy" fashionable design world" David Rock, President RIBA "Commercial success has certainly been a feature of ATD. It has depended not on the temporary dictates of fashion but on the quality and integrity of their work. And they have more than 20 design awards to prove it" Colin Davies: Building "These seven displays in Pasadena form one of the most beautiful, well designed displays I have ever seen and certainly a design statement not seen in the US here" Faxed out of the blue by Paul Palmer Los Angeles "A first rate British design ....far ahead of its time and now, nearly 20 years after its launch, is still acknowledged to be unsurpassed in its field" Heals Classics of Design Exhibition "nominated for outstanding achievement in design for business and society" Prince Philip Designers Prize Finalist for 1999 "The detailing throughout is superb: Alan Tye is an architect who knows exactly what he wants and how to get it." Lance Wright: Architectural Review "Every detail must be perfect and Alan Tye is past master in achieving such an effect" Jose Manser: The kitchen and bathroom book "The apparently suicidal agreement to defer fees.....compels the designer to produce the most durable solution. ATD believe this system gives more freedom and, perhaps paradoxically, more control" Alastair Best: Architects Journal "The client who cannot be satisfied with you or your work stands little chance of being satisfied by an industrial design group. I can find few faults with the quality of your thinking or the originality of your designs. I would not hesitate to recommend you for any design project. Several things impressed... your willingness to work with us rather than for us; your patience with the inevitable organisational distractions; your precise record keeping; and not least, your sunny disposition. These qualities are not common." US Research Corporation "This design is almost 20 years old but is still almost the best available, elegant, efficient, nice to use and look at" Sir Hugh Casson "The fact is that the stand was an absolutely wonderful success. We have had nothing but plaudits from friends and rivals alike. We could not have wished to have worked with a more professional and pleasant team than your own." Graham Rimmer: Director Building Publishers Ltd "Design teaching lacks training in how to use the mind. Consequently most designers must make numerous models to visualise something that with the right training can be imagined in seconds. I am sure a lot of designers waste client's time and money with this approach. It is not a matter of complexity but of imagination." "Meridian is one of the 15 best designs produced in the world over the last 20 years. Who would have thought that the British would push the Italians out of the number one design spot" Florida State Museum "I was utterly convinced by the scope of their (HID) achievement... Undoubtedly they have one of the most significant roles to play in design as the world approaches the 21st Century" Enterprise Magazine "Healthy Industrial Design.... "a wonderful description of what all industrial design ought to be" Max DePree, President Herman Miller Inc "The Modric Range completely transformed the British Market. It alone can stand as an example of ATD's philosophy of design: not visual design for its own sake, but design whose beauty is inherent in its fitness for its purpose." Gordon Steele: Contemporary Designers "... in my opinion, of all designers I have known you have always shown the highest visual integrity and the purest grasp of form and detail. In a time of confusion and vulgarity in design you sustain the real ideals of design..." Frank Height: Professor of Industrial Design Royal College of Art A Product Design can enhance or degrade us. The decisions which ATD take to achieve an appropriate design are based on what they call Healthy Industrial Design HID, a practice beyond conventional design and ergonomics; All ATD design now goes through a design filter or stage which considers the added value of HID.