 | | Tao Te Tye? In the past we received many questions about our practice of industrial design, about our roots and about our spiritual and cultural identity.
Tao Te Tye? This title refers to Lao-Tzu's famous book Tao Te Ching. Tao means “The Way” and is the aid heaven gives to the origin of all things. Tao is the ultimate path for humans. “Te” means ‘virtue’ or ‘a sense of morality”.
Tao Te Tye? is about the ethics we have integrated into our day-to-day work.Every good tool carries within it the spirit by which it has been created. Tao Te Tye? is a tool for communication and the spirit expressed is the same spirit by which we carry out our profession as industrial designers. This will be explained in our forth-coming book meanwhile…
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